The principals of PRES have been active in California commercial real estate markets for over three decades, giving the leasing and marketing team access to proprietary deal flow, tenant requirements and unique information in its sub-markets. The executive management team oversees asset strategy and positioning, and is actively involved in the day‐to‐day marketing and leasing of the portfolio’s real estate. Through its in-house leasing team, PRES ensures its properties have the undivided attention of our leasing agents, whose incentives are aligned with ownership and as a result are cooperative with outside brokers. The PRES marketing platform also provides:
- Proactive market canvassing through cold calling local tenants and direct marketing campaigns, which leads to less downtime and shorter lease-up periods
- Integration with property management facilitates regular communication with our existing tenants, which translates into higher tenant retention rates
- Negotiating expertise to achieve the most competitive lease terms
- In‐house lease negotiations and document drafting.